About Stormline
Born at the Edge of the World
Founded in Invercargill, New Zealand, Stormline began squarely at the entrance to the Antarctic continent. There’s nothing between us and the frozen tundra apart from the massive Southern Ocean, full of huge swells, roaming whales, and the notoriously difficult “Roaring Forties.” The fierce winds that batter the coastlines here cause the trees to grow at an ever-present 45-degree angle. This place is, quite simply, the toughest environment on earth. Gear that makes it here will make it anywhere.
A Legacy of Engineering and Endurance
The company was founded back in 1966 by George McMillan, crafting specialized wet-weather gear made out of PVC for local fishermen and farmers working in such challenging weather conditions.
In 1982, George’s son Graeme came aboard. Graeme is a Chartered Professional Engineer known for designing numerous bridges in the local Southland region, and added his expertise into making garments. His focus on high quality engineering and ergonomics helped us create some of the best professional gear, ensuring maximum safety, durability, and comfort.
Three Generations of Quality
While George is no longer with us, the McMillan tradition lives on. Our company is run by Graeme and his children – Regan and Hayley. As a wholly family owned and operated company, our integrity is more than just a corporate policy – it’s our family’s legacy.
Our story in three dates
1966
George McMillan founds Stormline in Invercargill, making PVC wet weather gear for local fishermen and farmers.
1982
George’s son Graeme, a Chartered Professional Engineer, takes over the business and brings an engineer’s focus to the gear.
Today
Stormline is run by Graeme and his children, Regan and Hayley: three generations of the McMillan family.
Why Stormline?
We aren’t trying to compete for being the cheapest; instead, we aim to be the best. Thanks to combining our decades-old heritage of New Zealand-made gear with state-of-the-art European facilities and high-quality materials, we’re able to offer only the highest value for professionals like you.
Proven Durability: Trusted by commercial professionals since 1966.
Engineering-Led Design: Built for movement, not just protection.
Uncompromising Standards: If it doesn’t keep you dry in a Southern Ocean gale, it’s not Stormline.
Who we make gear for
Commercial fishing
Our first and biggest market: foul weather gear, bib and brace overalls, aprons and sleeves for fishing crews and fish processing.
Farming and dairy
Waterproof jackets, bib overalls, milking aprons and sleeves for farms, dairy parlours and agriculture.
Industrial
Heavy duty rain gear, hi-vis and chest waders for construction, food processing, cleaning and industry.
Stormline at a glance
Where is Stormline gear made?
Stormline gear is made in New Zealand and Europe.
Who owns Stormline?
Stormline is owned and run by the McMillan family. It was founded by George McMillan in 1966 and is run today by Graeme McMillan and his children, Regan and Hayley.
Where do you ship from?
We have warehouses in New Zealand, Australia, the US, Latvia, the UK and Canada, and we ship worldwide.
Do you sell wholesale and to the trade?
Yes. Wholesale pricing is available through our B2B programme, with no minimum order — pricing is set by order volume, and larger or factory-direct orders are by negotiation. It is open to registered businesses and government agencies, and applications are approved within one working day. Open a wholesale account.
What industries do you supply?
Commercial fishing is our primary market. We also make gear for farming and dairy, and for industrial work such as construction, food processing and cleaning.
Is there a warranty?
Yes. Our garments carry a full factory warranty against defects in workmanship for 30 days from purchase. It doesn’t cover wear and tear, tears, snags or misuse.
Need a hand choosing the right gear? Our team is standing by. Drop us a line or use the Live Chat on your screen to get expert advice from the people who know the rain best.
The Stormline family
Stormline® and its associated logos are a registered trademark.